Mercedes-AMG aims to double sales in next three years
Mercedes-AMG has stated its goal of doubling sales in the next three years. Like other luxury auto brands, Mercedes-AMG plans to do this in part by expanding its product lineup with less expensive vehicles.
Mercedes-AMG will unveil two AMG Sport models in January 2015. These models will fill the space between the Mercedes-Benz and Mercedes-AMG brands.
This year Mercedes-AMG expects to sell well over 40,000 cars this year. The figure that The brand is basing its "doubling" on is its 2013 sales however. That means that Mercedes-AMG is looking to sell around 65,000 vehicles by 2018.
The Mercedes-AMG subbrand hopes to double its sales over the next three years by diversifying its portfolio with a less expensive product line.
Starting in January, 2015, Daimler’s performance brand will unveil the first two AMG Sport models meant to begin filling the price gap between Mercedes-Benz and Mercedes-AMG. More models will follow after that. Currently the AMG lineup spans from the CLA45 AMG starting at $48,375 all the way up to the new AMG GT that will be priced more in line with Porsche’s 911 Turbo when it arrives in showrooms next year. With the breadth of its current portfolio Mercedes-AMG already expects to sell well over 40,000 cars this year.
“In the next three years we aim to more than double our total sales for 2013,” AMG head Tobias Moers said, referring to the 32,200 vehicles it sold last year.
The AMG Sport models will offer increased engine output and standard 4Matic all-wheel drive along with chassis and brake parts borrowed from fully fledged AMG products.
For the C-Class, that will mean a model called the C450 that will use a 3.0-liter turbocharged V6 tuned to offer more horsepower than the current C400.
great piece by autoguide.
and good move on AMG's end, can't wait to see all those AMG models on the street
I think it makes sense to fill in the "price gap". You want to make a product for everyone. As long as each vehicle lives up to the AMG brand, I don't see a problem with it.
not if your mercedes you don't luxury and volume don't go together. Exclusivity and volume are polar opposites. You don't get to have a niche performance arm cranking out models left right and centre in the hopes of doubling sales without it seriously impacting what the brand stands for and attracts.
What makes an AMG special if everyone can have one? NOTHING...