Wouldn't know it was a car commercial until the AMG showed up near the half point, originally thought it was a Harley commercial. It's not bad, Mercedes could have done a better job of highlighting their model.
As much as I don't like this promo I have to admit they did a good job in getting the attention of who would be watching it during the superbowl, since these guys are in a bar, drinking with related activities going on.
Still, not the way I'd like to see a Mercedes product being placed.
the overall concept i noticed with superbowl commericals is to catch people by surprise and thats what this accomplishes, so going off of that you can say they did an amazing job because of how this all started you wouldnt think for one minute that an AMG GT shows up near the end.